Endless Gibberish

Questions for Reed Hastings

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I found Netflix’s CEO Reed Hastings interview with Fortune Magazine interesting. A lot of the questions were reader submitted. The question I was most interested in was:

I was a recent customer of yours but defected to Blockbuster. Can you explain why your company is the better choice when Blockbuster matches your turnaround time, allows customers to drop off DVDs at branches, and adds the value of free in-store rentals? Ric Watts, Bristol, Tenn.

To which Hastings replied:

It depends on the customer. For a customer who enjoys Blockbuster stores, the Blockbuster [Total Access] online program may be a better solution. For people who’d love to never go into a Blockbuster store ever again, then we offer better selection, better tools for choosing movies, and more consistent overnight delivery.

So I mean, even if there’s a remote chance I might want instant gratification in the future and there’s a Blockbuster nearby, I should switch to Total Access?

Find the rest of the interview here.