Endless Gibberish

Interesting Blockbuster Online observation.

May 22, 2007 – 9:00 am

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One of the rentals I received from Blockbuster Online didn’t have the usual return address of my nearest distribution center. Instead it had the address of a Blockbuster Video store in Union, NJ. There was also an actual stamp instead of the usual “No Postage Necessary…” wording.

So this is pretty ingenious on Blockbuster’s part to use existing DVD inventory at their stores to fufill their online obligations. Part of the reason I believed a video store fulfilled this rental was because it’s the foreign movie Nine Queens which might not be readily available at the local distribution center. I wonder if Blockbuster would’ve been better off modifying their existing locations and scrapping the distribution centers. The savings would be tremendous but the ability to get everything running smoothly would be extremely difficult… not to mention they’d need one hell of a inventory system.