Discovery Channel’s I Love the World campaign
May 20, 2008 – 4:52 pmIf you're new here, I suggest you subscribe to my RSS feed. or bookmark this blog. You'll be able to easily keep up to date with new posts. Thanks for visiting!
Discovery Channel’s ad campaign featuring the slogan “The world is just awesome” is genius and spot-on.
It accomplishes several key things:
- It gives me a newfound respect for the world.
- The commerical showcases the Discovery Channel’s programs.
- It’s extremely catchy. Which is probably why I’m blogging about it.