The movie theater chain AMC decided to get rid of its old MovieWatcher rewards program.
The way the MovieWatcher program worked was this:
- Earn 2 points per ticket purchased (4 points maximum per visit).
- Receive free movie concessions or ticket at every 10 point interval.
- At 100 points receive a free night at the movies (ticket, drink, popcorn).
- No membership fee.
The new AMC Stubs program works like this:
- Get a $10 reward for every $100 spent.
- Free upgrades on drinks and popcorn. You can get the next size up of whatever you order free of charge.
- Online ticketing fees waived at movietickets.com and fandango.com.
- $12/year membership fee.
I got enrolled into the AMC Stubs program free for the first year because I was an active member of their old program. So far I’ll say that I really like the program. However I’ll say it’s not for everyone.
My friends and I tend to watch movies that are generally sold out on opening weekends. Therefore I usually purchase my movie tickets online. Having the convenience fee waived on all the tickets has been a huge money saver.
I also watch movies in a very pricey market. If a film is available in IMAX, the only real full-sized IMAX screen in the NYC area charges $19 a ticket. When I purchase tickets for myself and friends I can easily hit the $100 mark to earn $10 rewards again and again.
I generally don’t buy concessions at the theater but it is a nice perk to have the free upgrade for any friends that want it.
In summary, the program costs $1 a month, so if you find yourself going to the movies at least once a money you’ll probably find it work your while regardless of whether you purchase the tickets online. With movie tickets averaging $10 a piece you’re getting $2 back in rewards for purchase of a pair of tickets. If you have a group of friends you normally go out to the movie with, the rewards on this program can add up really quickly.
Sure you can refrain from going to the movies altogether. However for someone like me in their early 20s, the movies is usually the least costly option out of going out to eat, the bars, etc.
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