If you’ve never heard of GroupOn, chances are you heard of the social buying concept. The concept is simple, a local merchant will offer a deal and if enough people commit to it then it’s valid. If not enough people commit then there’s no deal. It’s essentially a form of advertising for merchants and discounts for buyers.
I’ve heard about GroupOn for awhile but never really bothered to try it out. I visited the site a couple weeks back and bought my first GroupOn and I’ll admit I’m addicted now. Generally I go for the discounted restaurant deals and this gives me a chance to try out new places with my girlfriend. Everything from spa treatments, maid services to kickboxing classes can be found as deals.
It’s called social buying in that you are suppose to convince your friends to get on the deal also to reach the tipping point (minimum number of commitments required) but GroupOn is so popular these days it is unnecessary. Most of the deals are around major cities but it can be useful even if you’re planning a visit to a certain city in the near future thanks to expiration dates of the deals which are usually generous.
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